My Listing Satisfaction Guarantee

If you are not satisfied with the quality of my service, cancel your anytime prior to acceptance of an offer on your home. No penalties or obligations. I have no wish to hold you to a listing agreement that you are not happy with.

Our Strategy for Marketing Your Home

As a full-service agent with Coldwell Banker, I will handle the complexities of your transaction so you have peace of mind throughout the process. Here is a look at some of the duties I perform on your behalf:

PRE-SALE ACTIVITIES

• Research and determine the approximate market value of your home based on recent sales of homes with similar characteristics.

• Prepare all documentation and disclosures to make sure you are protected from liability to the maximum extent.

• Home preparation and staging consultation including list of trade professionals who can help prepare your home for sale.

• Provide a pre-sale pest inspection at no cost to you. This will minimize surprise findings that might otherwise occur after you have accepted a buyer’s offer.

MAXIMUM EXPOSURE MARKETING

• Order a real estate sign (“Coming Soon” rider optional).

• Order comprehensive Listing Concierge package which includes among other things:

  • Professional photography and a professionally printed brochure highlighting the features of the home

  • Just Listed postcard

  • Mobile rider to capture buyer info when at the property

  • A TV spot in our exclusive show At Home in Northern California.

• Put a secure lock box on your home, when appropriate.

• Enter property listing on Bay Area Real Estate Information Service (MLS), with professional description. Your home will also have it’s own individual website that buyers can access from a QR code on the real estate sign.

• Promote to local agent network; announce at office and regional meetings.

• Canvass the neighborhood to invite people to the open house and alert buyers

• Host Broker’s open house for agents with potential buyers for your home.

• Host public open house(s).

• Schedule showings and show property to qualified potential buyers.

COMMUNICATION

• Provide feedback from agents and their clients after showings.

• Continuous monitoring of market conditions and competition.

• Respond quickly to all buyer inquiries.

• Facilitate the flow of information between buyers and sellers, at all times using the risk management skills I’ve learned over two decades to protect your interests and legal exposure.

• Arrange showings personally when contacted by unrepresented buyers.

NEGOTIATE OFFERS/ACCEPTANCE

• Meet with you when an offer is received to discuss not only the main terms of the offer, but the possible ramifications of the “small print”.

• Negotiate terms on your behalf.

• Complete necessary paperwork.

• Organize and tender copies of offer, counter offer, and addendums to appropriate parties for ratification.

NEGOTIATE ESCROW

• Deliver completed contract to both parties involved in the contract.

• Deliver contracts to the escrow/title company.

• Resolve problems and challenges relating to property condition.

• Coordinate appraisal appointment.

• Negotiate any negative impact relating to appraisal.

• Coordinate actual close date

• Coordinate and attend the closing

• Work with seller on organizing utility shut-off

• Work with seller on organizing moving and storage

• Resolve any problems or challenges

• Deliver keys to new owners

AFTER ESCROW FOLLOW-UP

• Work with seller to ensure the transition to new residence is smooth.

• Provide a list of trade professionals who can help with repairs or upgrades to your new home.

• Provide tax documents in the new year after your sale.

• Serve as a resource to your friends and family!

If you would like to contact me to discuss your selling goals or get an estimate of your home’s current market value, please contact me with the form below. Or give me a call at (707) 486-2481.